Woolworths to launch zero waste shopping platform

Loop will launch in Australia in partnership with Woolworths in June 2021.

Woolworths will introduce TerraCycle’s zero waste online shopping platform, Loop, in Australia next year.

The platform allows customers to receive products in customised, brand-specific and private label, reusable containers.  When finished with the product, the packaging is collected or can be dropped back in store, cleaned, refilled and reused.

Loop has already engaged with multiple consumer product companies, both large and small including the likes of Heinz Tomato Ketchup (Heinz) and  Coca-Cola (Coca-Cola European Partners).

It has also recently a e-commerce programme in the UK with Tesco. The supermarket chain has partnered with Loop as a part of its 4R Remove, Reduce, Reuse, Recycle strategy to understand how a shopping service using reusable packaging can work in the UK.

Dave Lewis, Tesco Group CEO said: “Through our closed loop strategy of Remove, Reduce, Reuse and Recycle, Tesco has a clear ambition to reduce packaging. Our ground-breaking partnership with Loop has been designed to test a new way of helping customers use less plastic and explore the exciting potential of reuse. We will learn what works at scale as we develop plans with Loop to introduce reusable packaging into our business.”

Tom Szaky, founder and CEO of Loop and TerraCycle, said: “Loop was designed from the ground-up to reinvent the way we consume by learning from historic circular and sustainable models like the milkman from yesteryear while honouring the convenience afforded by our single use consumption of today.”

Woolworths announced last year it would be the first retailer in Australia to trial zero-waste, reusable packaging under a new deal with TerraCycle. Loop will be launching in Australia in partnership with Woolworths in June 2021.

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