Winc launches new brand campaign

Winc Australia releases new brand awareness campaign as it looks to expand share of B2B retail category.

Winc Australia has released a new brand awareness campaign as it looks to expand its share of the multi-billion-dollar B2B retail category.

The ‘Ticks all your boxes’ campaign, developed by brand agency Joy, aims to showcase the breadth of personalised solutions on offer from the B2B retailer.

“As a relatively new brand, many potential customers are still only just discovering the full remit of who we are and what we do. This brand awareness campaign has been designed to fast track that,” said George O’Neil, chief marketing officer of Winc Australia.

Launched in September 2017, Winc stands for Work Incorporated. Winc Australia is the result of the acquisitions of the Staples, Corporate Express and OfficeMax businesses in Australia – and also includes Business Interiors which is a premium office design division for corporate fit-outs.

The business is focused on supporting learners, carers and workers across the corporate, government, education and healthcare sectors.

“With our deep customer insights and knowledge, we understand workplaces like no other business in Australia. We don’t just deliver stationery in boxes – although we do a lot of that with over 50,000 boxes delivered a day. We also free companies to do what they do best by taking care of everything a workplace needs to work. That includes everything from trusted every day brands through to complex technology and business support services,” said O’Neil.

Andrew Wynne, principal of the Joy Agency said: “Winc is an incredibly diverse business, with a diverse offer – but what sets it apart is its ability to deliver insightful, personalised service to customers, at scale – Winc literally ticks all the product, price AND service boxes of their customers.”

The ‘Ticks all your boxes’ campaign will be pushed out across Facebook and LinkedIn targeting decision makers and end users in the professional services, industrial, care and SMB space.

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