True Blue Chemicals rebrands

True Blue reveals new look.

True Blue, a market leading provider of cleaning and hygiene solutions to healthcare, hospitality, and industrial companies for more than 30 years, has revealed a new look.

“We are seeking a new professional image that shows leadership in the market, and projects the evolution of True Blue as a business,” said True Blue’s managing director, Brad Macdougall.

“Our offering is much more than products and our focus is on our service and our people. We’re an established, market leading provider of cleaning and hygiene solutions, so we really wanted our new branding to reflect that.”

The rebrand includes new corporate branding, brand mark and logo, imagery, as well as website, and packaging, which is expected to be rolled out across True Blue’s range of products over the next three to six months.

Visually, the new brand mark is drawn from True Blue’s initials, a nod to its proud history and traditions, while also having an energised feel that gives forward momentum, promise and direction for a new era.

“Our new positioning of ‘Partners, Performance, People’ represents the core values on which True Blue are built”, said Macdougall.

“It also symbolises our belief that great businesses are built on teamwork and strong partnerships. From being a second-generation family business to the longstanding relationships we nurture with our team and distributors, people are and always have been the foundation of True Blue.”

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