Overwhelming majority of millennials (75 per cent) and Generation Z (82 per cent) say they enjoy cleaning, almost that of double baby boomers (46 per cent) and matures (40 per cent).
That’s according to a new survey released by SC Johnson showcasing changing cleaning behaviours one year into the pandemic.
As Americans spent more time at home than ever before, the results report that most Americans (61 per cent) believe the pandemic has improved their cleaning habits with half (50 per cent) of respondents adopting new cleaning routines.
Those cleaning more often clean an average of two extra hours each week compared to pre-pandemic routines, and more than half (54 per cent) of Americans expect to keep up their new cleaning routines.
“At SC Johnson, our goal is to create a healthier world by educating and enabling people on cleaning and hygiene so that they can respond to this pandemic and future public health threats,” said Alan VanderMolen, senior vice president and chief communications officer at SC Johnson.
Among the younger generations participating in more cleaning are millennials, who have adopted new regimens they enjoy and are doing so more frequently than any other age group.
Millennials now are spending the most time cleaning each week (8.2 hours/week) and are most likely to say the pandemic has improved their cleaning habits.
The survey also revealed that consumers are paying close attention to surfaces. Cleaning doorknobs and handles has become the leading routine that is being done more often (45 per cent), along with hand sanitiser and germ-killing products being purchased more now than before the pandemic. The top three areas getting cleaned more during the pandemic are doorknobs and handles, kitchens, and bathrooms.
The survey was conducted online within the United States by The Harris Poll on behalf of SC Johnson from February 10, 2021, to February 16, 2021, among 2000 US adults ages 18 and older who clean/share cleaning responsibilities or hire someone to clean their homes.
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