With some 10,000 sq m of exhibitor space already sold, Pulire 2015 has made a strong start with its marketing campaign. Fuelled by a more buoyant European economy and ongoing cleaning and hygiene product innovation, organiser afidamp servizi is confident that Pulire 2015 will be its largest ever edition in terms of stand numbers and visitors.
To be held 19 to 21 May in the Verona Fiere, Italy, it will be Europe’s largest cleaning industry event in 2015.
“We are extremely pleased that our next edition is looking so solid at this early stage,” commented Pulire CEO Toni D’Andrea. “We are well on the way to achieving our target of some 20,000 sq m of exhibitor space, 300 stands and anticipate visitor numbers of more than 14,000.
“Northern Italy is the heartland of European cleaning equipment design and manufacturing and Verona proves to be an ideal town in which to hold the event.
“Of course we have continued to build Pulire into a true international event that reflects the world cleaning and hygiene industry’s development,” he added.
In 2013 Pulire successfully debuted its innovative Smart Show concept. In essence, smart phones and iPads were the tools with which exhibitors and visitors communicated with each other – Pulire 2013 was a ‘no paper’ event and that meant no hard copy catalogue etc.
Next year will see further refinement of the Smart Show’s features and benefits. The marketing value-adds that the Smart Show technology delivers both exhibitors and visitors are impressive and worthwhile.
The Pulire 2015 program will again offer the keenly anticipated innovation awards.