The South Australian government has launched a new campaign urging householders to consider what they put in their recycling bins and their green organics bins.
The Which Bin advertising campaign aims to improve householder’s awareness of what can and cannot be placed into the kerbside recycling bins, with a series of television commercials.
Minister for Environment and Water David Speirs said while South Australians continue to lead the nation in recycling activity, the wrong items continue to be placed in the kerbside collected bin.
“South Australians are great recyclers and we have a proven history in waste management. However, we can all do much better when it comes to knowing what should, and should not go into the recycling bin and the green organics bin.”
According to Speirs food and green organic waste makes up almost half of the weight in general waste bins, which unnecessarily goes to landfill.
The campaign aims to improve knowledge on correct behaviour and to drive traffic to the newly developed Which Bin website which provides householders with a recycling guide.
“Education is a vital tool in improving the way South Australians approach waste management and we feel the new campaign will inform the community in an easy-to-understand way.”
To complement the roll out of the campaign a suite of resources for local government is being developed including calendars, bin stickers, signage, posters and customisable social media assets.
The funding is part of the government’s $12.4 million support package for the recycling industry and local government in response to China’s National Sword Policy.
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