According to a recent survey by Kline & Company, growing awareness of hand hygiene is the reason behind the market surge in industrial and institutional hand care products in the U.S.
As stated on the European Cleaning Journal website, ‘sales of professional use hand care products surpass other professional cleaning chemicals, such as floor care and hard surface cleaners, growing at 3.6 per cent in 2015 to nearly $1.5 billion at the end-user level.’
The largest and fastest growing end-use segment of hand care products are hospitals. This is due to the need to prevent the spread of germs among patients and staff.
The European Cleaning Journal also stated that ‘foam hand soap is the fastest growing product type, while instant hand sanitisers also continue to gain market share and growth of over five per cent. Bar soaps are losing market share.’
The survey also predicted that the sale of hand care products will continue to increase, ‘driven by foam hand soaps and instant hand sanitisers, as well as the industrial and institutional wipes segment.