Quayclean Australia has unveiled a new contemporary brand identity which has been specifically designed to reflect the company’s growth and versatility as it enters a new era of tailored client services.
The bold, clean, and vibrant brand marks a new chapter of development as the company move towards a full range of expertise and skills highlighted in its new, emotive “Experience More.” tagline.
The new brand identity has a range of versatile applications to reflect its suite of outdoor, digital, printed, social media and consumer assets.
The new brand identity will be progressively unveiled in coming weeks commencing with staff wearing new branded uniforms at the Royal Easter Show when it commences at Sydney Showgrounds today.
Quayclean CEO, Mark Piwkowski, said the new brand identity celebrates the evolution of the company and will appeal to a broader range of clientele and industries.
“The business has changed dramatically over the last 10 years with the most obvious change being the growth in directly employed team members and the expansion of our customer base across Australia,” said Piwkowski.
“We needed to ensure our brand reflects our team and these changes, plus our desire to showcase our range of services in new industries.
“During 2020, the team was able to demonstrate flexibility in how we work with our clients, and how we delivered innovative services and solutions while focusing on our people and their passion for what we do,” he added.
“In recent years, we have expanded our services portfolio with the introduction of high window and difficult access cleaning, waste and sustainability management, painting and property maintenance services.
“The outbreak of the COVID-19 epidemic allowed us to establish Quay Supply Network and, more recently, we created the Quay Academy to train, mentor, and develop leadership talent from within the Quayclean team,” said Piwkowski.
Quayclean will conduct a series of national staff launches where the new brand identity will be revealed together with the presentation of new uniforms to staff.
“Quayclean’s people are at the forefront in representing the brand and company culture, and they play a key role in building the company’s identity,” said Piwkowski.
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