P&G tackles COVID-19 at Super Bowl

Procter & Gamble (P&G) Professional teams with the NFL.

Procter & Gamble (P&G) Professional has teamed with the NFL to help protect employees, staff, and fans from germs, bacteria, and infection—including COVID-19—at the 2021 Super Bowl this weekend in Tampa, Florida.

As part of the agreement, P&G has provided 35,000 bottles of its Safeguard Hand Sanitizer to be included in personal protective equipment (PPE) bags for the event’s staff.

“It has been an unprecedented season, but the unwavering passion of NFL fans and our staff play a significant role in delivering a first class Super Bowl LV,” said Tracie Rodburg, NFL SVP – Sponsorship Management.

Approximately 22,000 fans expected to attend Super Bowl LV. The Super Bowl Experience presented by Lowe’s—the NFL’s interactive football theme park in Tampa—will also feature nearly 1,000 sanitizing stations using Safeguard.

In addition, cleaning staff at Raymond James Stadium, home of this year’s Super Bowl, will be equipped with P&G’s Microban 24 Sanitizing Spray.

“Practicing proper hand hygiene is one of the most important things you can do to help prevent the spread of germs for yourself and others,” said Paul Edmondson, vice president of P&G Professional North America.

“We’re proud to join with the NFL to give their guests and employees access to hand sanitizer during the biggest weekend for the league. We don’t take lightly the responsibility they have entrusted Safeguard with and are honored to be a part of the big game.”

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