Nood Australia promotes social sustainability

Nood Australia founder calls on businesses to “look outside the norm” and purchase products with purpose.

Washroom and cleaning products supplier Nood Australia is a brand with environmental and social authenticity, according to founder Anthony Wilson, who is calling on businesses to “look outside the norm” and purchase products with purpose.

Started in 2019 Nood Australia’s newly launched range of hand hygiene, guest amenities and cleaning chemical products is based on the promotion of ethically sourced products, with its range made using Indigenous botanicals such as kakadu plum, lemon myrtle and eucalyptus oil.

“Nood was launched to showcase native Indigenous botanicals as integral ingredients in a range of cleaning chemicals and hand hygiene products that are sustainable and friendly to the environment,” explains Wilson.

Nood Australia’s range currently consists of seven products including hard surface cleaner, floor cleaner, hand sanitiser, bathroom cleaner, glass cleaner, dishwashing detergent and hand and body wash.

“We are a proud Indigenous company who wish to tell the stories of the botanicals from an Indigenous perspective which have been used for thousands of years. We manufacture quality environmentally friendly cleaning chemicals and hand hygiene products, where native Indigenous botanicals are the integral ingredient of our product range.”

“All botanicals are sourced from Australia, from harvesting to extraction and through to the manufacturing of the finished products.”

Nood Australia founder Anthony Wilson

Wilson said the Supply Nation registered business has gained interest largely from the facility management sector, government organisations and Hospitality venues. The products will also be available for the general public to purchase via its soon to be launched e-commerce platform.

“We are looking to have a national footprint and have interested supply partners in all major capital cities.”

While the direct focus remains on its chemical range Nood Australian Goodness, they also have a range of washroom paper products.

Co-Founders with Anthony, Bronte and Nicole Hough who are the owners of South Australian based distributor Salute (formerly Pak Rite) says there are also plans to introduce other products including a range of guest amenities.

“We are dedicating a great deal of time into our research and development and will be launching new products in the future.”

Wilson said he believes businesses are becoming more socially aware of the impact of supporting Indigenous businesses in regards to economic development and employment.

A study conducted by research firm Accenture in 2018 found ‘purpose’ is now a powerful force helping companies build deeper consumer connections and improve competitiveness

According to the research nearly two-thirds of consumers globally (63 per cent) prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t.

The study also found that companies that stand for something bigger than what they sell, communicate their purpose and demonstrate commitment, are more likely to attract consumers and influence purchasing decisions which improves competitiveness.

“People want to do the right thing by the environment but also in a socially and ethical way. We ask organisations to look outside the norm and do their due diligence in regards to the products they use and the story behind it.”

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