Kärcher Center Hydraquip manager Juan Ramirez spoke to INCLEAN NZ editor Claire Hibbit about the newly opened 700sqm purpose-built centre and and its facilities.
Kärcher Center Hydraquip manager Juan Ramirez says the new purpose-built 700sqm facility in the Caterbury region will be a “hub for the South Island”, providing a regional base for sales and servicing.
The centre is the fourth Kärcher Center in the key regions of New Zealand making it the first country to have national Kärcher presence. Other Kärcher centres include Auckland (head office), Hamilton and Wellington.
The new facility incorporates the latest Kärcher inspired 280sqm showroom design, along with the South Island’s largest service repair centre.
“We’re really proud and really excited about the new facility,” Ramirez said. “In terms of total size, this would have to be the second largest facility in New Zealand but the showroom and workshop areas would be largest [based on square meterage],” he explained.
The previous showroom was 36sqm, however, the new centre has been increased to 250sqm. The previous workshop was 11sqm and has now been significantly extended to 400sqm.
The centre will also be a hub for training.
“We do have a quite a number of service agents throughout the South Island, and throughout the country, and they’ll be able to use this base as a training area, rather than going to Auckland.
“We have the ability to do demonstrations, and have three technicians as well as one sales showroom rep here.”
Ramirez said the new Kärcher Center aligns with Kärcher’s global vision including its strategy to have a greater retail focus.
“I think this [footprint] is exactly what Kärcher is looking to do – Kärcher want to have more centres that are more retail focused, where people can see what we have on offer, but not only that also offering services [in-store] as well as sales.
“It’s a space that allows us to showcase all our product lines.”
This first appeared in the May issue of INCLEAN NZ magazine. To subscribe, click here.