ISSA acquires INCLEAN, full ownership of ISSA Cleaning & Hygiene Expo

ISSA announces acquisition of INCLEAN and full ownership of the ISSA Cleaning & Hygiene Expo.

ISSA has acquired leading industry publication INCLEAN from the Intermedia Group and full ownership of the ISSA Cleaning & Hygiene Expo.

The acquisition of INCLEAN includes its flagship print publications INCLEAN magazine and INCLEAN NZ magazine and its digital assets (incleanmag.com.au and incleanmag.co.nz).

Dianna Steinbach, international vice president, ISSA, said INCLEAN was a “natural and exciting fit” for the global cleaning association.

“INCLEAN aligns with ISSA’s vision of increasing the appreciation for cleaning as an investment in human health and the environment. It supports our brand promise of changing the way the world view’s cleaning,” Steinbach said.

For more than 30 years INCLEAN magazine has been the only dedicated trade publication for the commercial cleaning sector in Australia and New Zealand.

The Intermedia Group has been contracted to manage the publications and their quality mix of digital, print, online, and social media products.

Claire Hibbit, will continue to manage the editorial of the INCLEAN brand as editor and Samantha Ewart, will remain as national sales manager at the Intermedia office in Glebe, Australia.

The INCLEAN publications and digital outlets will remain focused on high-quality, impartial coverage of the professional cleaning industry in Australia and New Zealand.

“INCLEAN has been a trusted source of independent news for the commercial cleaning sector and we are excited for this next chapter as part of ISSA’s global community,” said INCLEAN editor Claire Hibbit.

“We look forward to joining ISSA’s international media stable while still remaining the industry’s leading source of news and information.”

Expo ownership
ISSA has also  taken full ownership of the ISSA Cleaning & Hygiene Expo.

In 2017, event partners ISSA and Interpoint Events (the event arm of The Intermedia Group) came together to produce and promote a single exhibition experience to all end-user buyers, including building service contractors, contract cleaners, carpet and restoration technicians, and in-house executives working in healthcare, hospitality, retail, government, industry, and education.

Over the past three years, the expo has continued to experience year-on-year growth and momentum, with the 2019 show drawing 3446 attendees.

Interpoint Events will continue to manage the operational and logistical side of the  ISSA Cleaning & Hygiene Expo, with Samantha Ewart remaining as national sales manager for the show.

Simon Cooper, managing director of Interpoint Events and publisher of INCLEAN, said “the acquisition will enable both print and digital media and the expo to leverage ISSA’s international network it will open up new opportunities for both importers and exporters.”

“In 2016 ISSA entered the Australian market with the goal to serve the entire cleaning community and edify the industry” said Lauren Micallef, ISSA Oceania manager.

“One of our first major initiatives was the  ISSA Cleaning & Hygiene Expo and we are excited to be continuing the steps forward to reinforce our commitment to the region.”

“We have enjoyed a great working relationship with the Intermedia team through our joint work on the  ISSA Cleaning & Hygiene Expothese last three years and are very excited to keep the staff as part of the ISSA management family, as well as welcome the INCLEAN team into ISSA’s publications group,” added Steinbach.

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