Dettol, Cricket Australia announce global partnership

Dettol and Cricket Australia ink four-year partnership deal.

Dettol and Cricket Australia have announced a new global partnership.

Dettol will join as the naming rights partner of the Men’s One Day International and Men’s T20 International Series as well as the Men’s Support Team, along with a partnership with the  Women’s International team, for the next four years.

The two organisations will work together to develop hygiene protocols to benefit the teams, support staff and wider cricketing community. Dettol will also provide product to players, staff and suppliers.

Nick Hockley, Cricket Australia Interim CEO, said Cricket Australia is proud to be partnering with Reckitt Benckiser.

“Dettol is such a well-known and trusted brand with a long heritage, both here in Australia and around the world, and their support will give confidence about protecting the return of community and elite cricket this summer.

“Beyond this summer, we look forward to working with Dettol to help embed hygienic behavioural change into schools, clubs and communities through cricket,” Hockley said.

Dave Rankine, regional director for RB Health ANZ, owner of the Dettol brand, said the partnership with Cricket Australia will help to embed important hygiene habits into the lives all Australians as we enter the new normal.

“We’re excited to bring the expertise of Dettol to Cricket Australia, partnering together to protect the sport so many Australian’s love, from watching our national teams play, to participating in games ourselves through community clubs. ”

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