Survey sees demand for wipes

Cleaning practices experienced during pandemic likely to remain, survey finds.

Cleaning and disinfection practices experienced during the coronavirus pandemic will likely remain for many Americans, 50 per cent of whom say they will continue to frequently disinfect high touch surfaces, according to survey data released by the American Cleaning Institute (ACI).

The online survey of more than 1000 adults, conducted by international market research firm Ipsos on behalf of ACI in February, sought to determine if consumer cleaning and disinfecting practices established during the COVID-19 pandemic would continue.

According to ACI, 62 per cent of survey respondents stated they would maintain their pandemic-related cleaning behaviours, with 50 per cent saying they would continue to frequently disinfect high-touch surfaces.

Regarding wipes, 64 per cent of participants said effectiveness is the main factor when making purchasing decisions, and more than half (52 per cent) reported keeping wipes in multiple locations throughout their home.

Speaking at the World of Wipes International Conference, Brian Sansoni, ACI’s Senior Vice President of Communications, Outreach & Membership, said the results from ACI’s National Cleaning Survey show that 62 per cent of respondents plan to continue pandemic-related cleaning behaviors for the health and wellness of others.

“Proper use of cleaning and disinfecting wipes is a part of that process. Millions of Americans will continue to rely on these products as a part of their daily and weekly routines to help keep their households clean and safe,” said Sansoni.

“As we hopefully and eventually will put the pandemic in the rear-view mirror, it’s important for wipe and cleaning product manufacturers to re-emphasise smart, targeted hygiene practices that focus on the safe, proper and beneficial use of their products.”

This article was first published by ISSA Media

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