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Search data indicates that ‘cleaning’ is a booming business, says Oneflare


Marcus Lim

Cleaners are some of the ‘most-searched-for businesses in Australia’ according to a just released report by, which details the 50 top performing local businesses for the third quarter of 2013.

And the report also revealed a significant increase in outdoor services’ job requests. Demand for outdoor services such as landscaping, gardening, tree lopping and pest control has jumped by more than 190% since the second quarter of this year.

Oneflare pulled data from more than 35,000 Australian service providers to provide analysis of all job requests made during the period July-September this year.

“This report reflects the changing trends in Australian business – even businesses operating on a smaller scale,” said Marcus Lim, CEO and co-founder of

“Businesses that traditionally only advertised in newspapers are listing online and recognising the importance of online reviews at a phenomenal rate. It’s obvious that demand for these local business services are being met with enthusiasm by the Australian public who expect local businesses to be listed online now more than ever.

“Small businesses (SMBs) are the cornerstone of the economy and this report indicates an increasing propensity for local businesses in your suburb to recognise the power of the Internet and the increased opportunities it affords to generate leads and improve business growth.”

Top trends for Q3 2013 include:
*Removalists are Australia’s top performing home service category and have exhibited growth of over 40% since quarter 2 of this year
*Cleaners are some of the most-searched-for businesses in Australia. Although job requests for the cleaning industry have slowed down by almost 28%, they still comprise almost 10% of job requests, indicating that the cleaning industry is a booming business.
*Business is booming too for builders: Job requests for the building trade are experiencing steady growth, with a combined growth of more than 360% in the number of job requests for builders, concreters, plasterers and glaziers.
*More SMBs than ever before listing online: Businesses that traditionally would only have been found in the yellow pages are moving online in their droves and handymen are leading the way with an almost 240% increase in the amount of handymen listing their businesses online, followed closely by fencers (190%), removalists (160%) and landscapers (120%).
*Increase in outdoor services job requests: Demand for outdoor services such as landscaping, gardening, tree lopping and pest control has jumped by over 190% since the second quarter of this year.
*Decrease in demand for financial services: Unsurprisingly perhaps given the EOFY rush is over, demand for accountants and auditing dropped by 175%.

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